So nice to finally meet you.

Here I am, in a nutshell.

I’m a zero-ego leader who loves making work that makes consumers give a damn. My diverse background has taught me to craft campaigns and experiences rooted in stories, not just snappy headlines (although I dig those too). I love leading teams, untangling complex creative challenges, and polishing copy until it shines. I bring that passion to work every day.

Strengths include:

Creating content-centric, cross-channel campaigns and experiences, from strategy to concept and execution.
Developing creative product with real consumer value, whether it’s web3/the Metaverse, online video, short-form digital, editorial, social or websites.
Solving creative problems and juggling complexity — multiple projects, stakeholders, moving parts — you name it.
Hunting through data points for inspiration.
Zooming in and out of a project as needed, from writing and editing copy to guiding teams, brainstorming ideas, and nailing the strategy.
Managing fellow creative humans and making work fun, even when it’s not.

Other talents:
Forgetting jokes, bird watching, lazy running, making gnocchi (and eating it), amateur interior design.

Some brands I’ve worked on:
Samsung, Citi, David Yurman, Maybelline, Dove, Weight Watchers, The Wall Street Journal, Red Lobster, Verizon, Verizon Wireless, Procter and Gamble, General Mills, Bank of America, Ameriprise Financial, Avaya, CMT, Audi, AT&T.