Zero-ego leader who loves making work that makes consumers give a damn. My diverse background has taught me to craft campaigns and experiences rooted in stories, not just snappy headlines and gorgeous visuals (but I dig those too). I love leading teams, untangling complex challenges, and polishing creative until it shines. I bring that passion to work every day.

Skills

Experience

May 2022–Present | Group Creative Director at Razorfish

Lead brand voice, copy and creative for several work streams, including Samsung’s home appliance division (social, CRM, OLA, .com) and Citi’s mortgage.com content marketing hub. My typical day could involve establishing Samsung’s 2025 appliance brand platform, brainstorming and reviewing concepts, presenting to stakeholders, mentoring my direct reports, weighing in on creative briefs, reviewing work to make sure it’s on-brand and impactful, and keeping a finger on consumer trends and insights that could help Samsung gain more brand love. Also well-versed in finding efficiencies through tools such as Writer.ai, Chat GPT, Firefly, Figma and Jira.

November 2017–May 2022 | Creative Director at Sapient Razorfish/Publicis Sapient

Hired as a freelancer leading copy for the David Yurman account, then worked my way up to become a full-time creative lead on Samsung. Oversaw copy and storytelling for Samsung’s corporate marketing team and Samsung’s branded, datainformed editorial content platform, which helped increase cart size by 6.8% and more than doubled revenue earned per visitor. Collaborated with fellow channel leads and partner agencies to ensure voice, design, messaging and content are in sync. Briefed influencers/creators on content proposals and worked with them until their contributions were client-approved and consumer-ready. Participated in successful pitches for Samsung and Dove.

2014–2017 | Freelance Associate Creative Director at Publicis, Story Worldwide, The Wall Street Journal, VML, Badger & Winters

Created impactful print, video, social and POS campaigns for The Wall Street Journal. Transformed Red Lobster’s brand voice and created their loyalty app and web experience. Led copywriting for MasterCard’s global website redesign while assisting with content strategy. Re-energized Pepto-Bismol’s web copy to align with the brand’s new brand campaign.

2013–2014 | Freelance Creative Director at Publicis Kaplan Thaler

Helped Citi stand out with their Olympics sponsorship, which involved a serious case of Olympics fever. Led creative for their integrated Olympics campaign and helped produce a library of original photography and video assets for social, out-of-home, OLA and Citi.com. Served as an individual contributor while also overseeing several creative teams to ensure their creative was on-point across channels. Collaborated closely with clients, partner talent agencies and the IOC to make sure all creative was approved and within IOC guidelines.

2008–2013 | Freelance Copywriter at LBi, Rapp, Publicis Modem, EMC Digital, Scholastic

Started a successful freelance copywriting business, which kept me busier than ever. Helped create and launch Barclaycard Ring (the world’s first crowdsourced credit card) by establishing their brand story and tone of voice, which impacted every customer interaction. Led copy for the rebranding of Scholastic Book Clubs’ e-com platform. Developed concepts and copy at Publicis Modem for brands spanning beauty, financial services and unbranded consumer pharma.

2007–2008 | VP, Creative Director at Saatchi & Saatchi

Stepped into a premier agency during its heyday. Led all creative for a global tech account, including their brand advertising, print, TV, out-of-home and CRM. Created campaigns for General Mills, Avaya, NY Tourism and Ameriprise.

2003–2007 | Associate Creative Director at DraftFCB

2001–2003 | Copy Supervisor at DraftFCB

1999–2001 | Senior Copywriter at DraftFCB

Started as a Senior Copywriter in 1999 and grew into an essential copy lead on digital, print, TV and direct response campaigns. Helped win the Citi Cards account and built the creative team from the ground up. Developed a Bank of America student checking campaign that outperformed expectations by 200%. Wrote for brands including CMT, Avis, Verizon Wireless and Audi.